Competitive Business Intelligence, Graduate Certificate
Mission Statement
The Graduate Certificate in Competitive Business Intelligence gives students the opportunity to master techniques for effectively gathering, analyzing, and applying information to support decision-making and increase competitiveness. Grounded in a global perspective, students examine market trends and how they impact organizations and can be used to achieve competitive advantage on a global scale.
Learning Goals
- Analyze competitive market strategies by applying advanced frameworks, data analytics, and intelligence methodologies to assess product, market, and industry trends.
- Apply artificial intelligence, data-driven decision making, and digital transformation tools to enhance the collection, processing, and interpretation of competitive business intelligence.
- Incorporate cybersecurity and cyberthreat intelligence into competitive assessments, recognizing the strategic significance of information security for organizational resilience and advantage.
- Synthesize intelligence outputs into strategic recommendations and communicate findings effectively to diverse stakeholders such as executives, customers, and professional networks.
- Address the impact of disruptive technologies and global market shifts, aligning intelligence practices with organizational strategy and decision-making needs.
Corresponding MPS Degree Programs
Courses completed in the Competitive Business Intelligence Graduate Certificate program can be applied towards the MPS degrees in Applied Intelligence, Technology Management, and Information Technology Management.
Licensure Disclosure
This program does not provide any professional licensure or certification, nor is it intended to prepare students to sit for any specific professional licensing or certification exam(s). Though not required, students in these programs may wish to research and seek certifications through professional organizations in their field.