Great marketers are the customers’ champion.  Marketers are not there to push products, but instead to understand customers’ needs and wants and then develop and deliver products and services to meet them. Thus, Marketing skills entail learning the tools required to understand and deliver value to customers.  These tools include strategic thinking, analytical skills, and creativity; preparing graduates for a variety of careers including brand management, business development, consulting, and digital marketing. Marketing majors study consumer behavior, marketing intelligence, marketing strategy and analytics, branding, integrated communications, and global marketing. A recent survey of global executives conducted by The Economist Intelligence Unit concluded that in our highly competitive global economy, “The fastest route up the corporate ladder is through the marketing department.”


Three Required Courses

  • MARK-3101: Marketing Intelligence (3 credits)
  • MARK-3102: Consumer Behavior (3 credits)
  • MARK-4225:  Marketing Strategy Analytics (3 credits)

Electives:  Students complete a total of 6 credits of electives, at least 3 credits of which must be from the Competence Electives category.

Competence Electives

  • MARK-3227: Branding (3 credits) 
  • MARK-3228: Integrated Marketing Communications (3 credits)
  • MARK-3229: Marketing Across Borders (3 credits)

Additional electives

  • MARK-3231: Luxury Marketing (1.5 credits) 
  • MARK-3232: Global Retail Marketing (1.5 credits) 
  • MARK-3233: Sports Marketing Strategy (1.5 credits) 
  • MARK-3235: Social and Digital Media Marketing (1.5 credits) 
  • MARK-3237: Advertising and Public Relations Management (1.5 credits) 
  • MGMT-3275: Management Consulting
  • OPAN-3256: Digital Technologies & Analytics
  • OPAN-3280: Global Supply Chain Management
  • PSYC-2400: Social Psychology